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Our Name and our Nature
Our NAME
In a quiet corner of East Yorkshire is a historic market town called Beverley. It is our home and it is where we developed our passion and love for the game of Cricket. In the 7th Century the town was known as Inderawuda - 'in the wood of the men of Deira', but by the 10th century it's name had changed to Beverlac - 'beaver lake', a reference to the colonies of beavers on the River Hull at that time. The town crest still depicts the water and the beaver.
The humble beaver has a passion for finding the right piece of wood for the job. That's a passion that we share too. But the job, in our case, is scoring runs!
Our Nature
We Give a Dam!
Beavers are nature's engineers. Their creations benefit ecosystems and the other species around them. As a company, our aim is to benefit those around us. We want to nurture the passion and love for the game in others and support our Cricket communities to grow and flourish. We support good causes and foster Cricket development in our local community. We donate bats to schools and local sports charities through our bat recycling scheme and we take measures to minimise our environmental impact.